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Materialism on domestic security former company employees wants to create niche

In September last year, Ding Ding fixed, network, cloud door sensor in the event of time online, reservation number and the total amount in the same period the number one, won the first users. "Security" as a selling point cloud of small networks, which is a smart home security products and service-oriented Internet companies. --Gates, locks are owned by their product security products.

Different from the millet, music video to promote the ecological, they are small ecological security within the context of, and is accordingly around the smart home security items and have access to their own cloud services platform, linkage, synergy between different items.

We know that small team doing hardware products will certainly encounter all sorts of difficulties. For a small start-up team, their solution products at the beginning of the problem? We look at the clouds d network founder and CTO Greg Zhang and Lei Feng network sharing.

Members of the hardware

Baidu hardware key members of the team from the former team, Chen Bin, the founder worked as a head of the intelligent home in Baidu, Baidu wearable and Greg Zhang is technical leader of the project, they are pretty good at working on products, services, and software, although in terms of hardware there are accumulated, but compared to the former, is still a shorter Board. Until the team joined a hardware VP, they only boost strength in hardware.

In factories, for start-up companies, and find the ability to match factory is very important. Small foundries may not have enough capacity, large factories may not be willing to cooperate with startups. D on the team during this period did not find the right factory in Shenzhen, and finally found one senior supply chain manager to fill up the ring.

Suitable Foundry

There is a person who is responsible for the supply chain to find factories might be easier, for people not familiar with the supply chain went to Foundry, is difficult to assess whether or not it matches, whether there is a will to cooperate and whether accordingly.

Because it is a startup, what saw orders to factories were unknown, which is why they're worried that one of the factors. So small at the team's practice is quickly put out products and make a small batch to gain each other's trust, fast to each other confidence. Ding on magnetic door is from the project to start in November after a bulk shipment in early May last year.

Moschino iPhone

Idea of running

If designs or products defined beyond recognition, they can't do in the short term, this time will the factory's recommendation, adjustments to the product definition.

Supply chain team will be responsible for dealing with the factory in Shenzhen, monitoring quality and production processes, and factories due to the limited technical capacities, at the operational level will be a little bit more. The production process quality management, process control led by Ding on the team, while also developing test generation software factories are small batch trial production, and training workers, get feedback and make adjustments from the factory. Moschino iPhone 6 cover

Meet the "hole"

When magnetometer team is not yet mature. Head of supply chain before joining no production experience, when doing industrial design, mechanical design and consider the user experience, produced more than enough attention to this aspect. Moschino iPhone

Result in mould and encounter some problems, such as fire patterns, shrinking the problems encountered. Ding on the team again, so the products are designed and treatment of dismounting, will finally die down into two die before the issue is resolved. In order to ensure the thickness of the magnetic and repeatedly revised circuit boards, try to make each device is the best layout. A process that takes the most time, before and after a total of five sets of molds.

Such as Foxconn's factories, they have a production engineer in the production, if you encounter problems that they can immediately solve the problem at the factory. Ding at the team's factory is a relatively small staff is incomplete, only practices are only suited to their production problems need themselves or seek professional help.

Product transformation: from magnetic door lock

This year, Ding on team will focus on the smart lock. This is because the b-side's needs are more clearly, Ding on door locks can help them solve management efficiency, cost, key issues such as the maintenance costs and delivery costs.

Magnetic is a single product, and lock is a system built in touch, Bluetooth, Zigbee and other chips. There is also one gateway, equivalent to connect cloud services hub, built-in Zigbee chips, will house all door locks to form a network.

"Gates can be seen as a" class "is responsible for the information submitted, less than 20,000 lines of code while locks can be seen as a" mission "to support remote commands issued, together with a running Linux system, gateway, in which more than 200,000 lines of code. "Greg Zhang told Lei Feng by quantitative description of the network.

How to guarantee the "safety"

A "safety" as the core of the smart home products, safety is the first factor to consider.

Product definition: tamper alarm, Super b-lock cylinder, adding a number of sensors;

Architecture design: using Zigbee, gateway and cloud servers using the SSL encryption protocol; cloud security cooperation with Baidu;

Functional strategies: does not support remote open and only supports remote authorization.

Currently available on the open method of a password (key or touchscreen), credit card, cell phone Bluetooth, NFC, fingerprints, as well as remote to open the door. D at door lock using password, fingerprint lock and Bluetooth, Bluetooth mobile door Ding on locks, as a highlight, it can improve the App the usage and provide more entrances. On the product experience, they did on the Panel and design innovation, users can install their own locks.

PostScript

Intelligent household industry was still a blue ocean, and domestic door lock market is still blank. As a start-up team, they take into account to avoid competing head-on with the large companies, and thereby select from the vertical segments of the product, and competitive differentiation with the big companies. Of course, features a single product are more likely to do thoroughly, so fine. After Lei Feng reported Nut anti-lost patch is one such example.

Fixed small team already has won the Association of stars, music video, the United States, such as the financing of more than 20 million Yuan, also won support from the Baidu cloud security. From the point of view of product sales, they can be from music and beauty resources on the channel, or perhaps other competitors lack.

Dialog products, found hidden behind the product's originality

"Materialism" is a network of Lei feng to create brand products reported, micro-signal to the public: okweiwu

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Jundin science and technology Ding on magnetic

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Jundin science and technology Ding on magnetic

Intelligent magnetic door alarm can be posted in locations such as doors, Windows, drawers, real-time monitoring of its opening and closing doors and synchronized on the user's Smartphone. When an exception opens doors and Windows, users can call police. Without SIM card phone for free, with the post with, long standby.

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