If you sell mobile phones businesses HTC can Brokeback to survive

　　Recently, online there are two rumors about HTC.

　　First, according to @LlabTooFeR on Twitter said, HTC will be released in March after MWC 2016 One One M10 M9 successor. It is understood that in Europe and North America market take mycophenolate mofetil 820 processor HTC One M10, in China and South Asia markets will launch HTC carrying ten nuclear Helio X20 processor MTK One M10.

　　Second, theoretically now millet can buy HTC discussion. And, in the past two years, along with the ups and downs of HTC mobile phones, has experienced a number of "takeover" rumors, gossip of the acquirer is also changed a few, including Huawei, Lenovo, TCL, ASUS. FENDI plus case

　　Both reported that, even though it had not been "confirmed". However, rumors, HTC discriminatory at the flagship machine again, and don't want to use MTK ten Helio X20 processors "ten core concept", high runs to fool the Chinese users? As rumours II, rumour, not without reason, have you ever seen a performance success of the business, often make a takeover news?

　　The funny thing is, HTC announced last week in Taiwan mobile phone sales in the home market, this figure reached more than 2 million, won the Taiwan mobile phone sales of the first title. But the 2015 it is calamitous for HTC, launched several smartphones are tepid, mobile phones businesses for several consecutive quarters of losses, and even their own office building and land ownership was sold to Inventec.

　　In addition to selling a building, Nokia and HTC have what in common? , I have mentioned that HTC as the 2013 struggling Nokia now. They will be outside the headquarters building sold, Nokia and HTC also have four things in common:

　　1. they are positioned on a mobile phone at "underachievement" problem;

　　2. all have a CEO who impede its recovery, and whether he is Peter Chou, has already stepped down from the CEO position; FENDI iPhone 6 plus

　　3. Miss the largest smartphone market, Nokia's absence to a certain extent the year 2013 the largest smartphone market--United States, and HTC is not only valued too much United States and European markets and ignore the China market and abandoned the Dopod brand well development in the Mainland;

　　4. technically advanced advantages, for example, in 1996, pioneered the concept of smart phone Nokia machine, 10 years earlier than Apple's iPhone. MWC in 2015, HTC in addition release new flagship Smartphone HTC One M9, also introduced the first virtual reality (VR) equipment HTC Vive.

　　Now, in my opinion, Nokia and HTC should learn is: to sell the loss-making mobile phone business, focusing on VR and other new businesses.

　　First, the IDC data show that after more than 10% years of high-speed growth, the 2015 global Smartphone shipments are expected to be annual single digit growth for the first time in the world.

　　Studies have shown that 2016 global smart phone shipments will increase by 9.8%, to 1.43 billion, growth is expected to slow further in the coming years. Homogenization of industry competition, 360, music as background on the emerging mobile phone brands such as buck, smart phones will usher in the industry. Which had fallen out of the top ten global smartphone sales of HTC, if you are unable to reverse the loss-making mobile phone business for a long time, and empower innovation design of mobile phone, it will be difficult to get out of this one.

　　Second, for any one company, a long-term negative impact on the loss-making business, not just in the low efficiency of investment funds and resources, as for the funding of loss-making divisions, undoubtedly would suppress other profits and potential for creativity. Especially for the mobile phone that hardly broke into a new growth point of business, continued investment is likely to drag on the HTC in VR on new businesses such as footsteps.

　　At this point, after 2013 to sell the loss-making mobile phone business, Nokia's core business is transferred, and key resources across the enterprise can also be used in profit-making telecommunications equipment and potential on the map service. After that, only from a profit perspective, Nokia is tasteful.

　　Especially last year, when, in order to revive the position in the mobile market, Nokia bought rival, Arun, and let the market rise to 26.97 billion dollars, although this is far from 08 of billions of dollars of market value, but insufficient relative to the 13 billion dollars in assets, is a beautiful battle. Look brave buyers of Microsoft, as the deficit under Nokia's handset business, year after year not only for mobile phones businesses huge subsidies and blood transfusion, and finally in the Smartphone market share is only about 3%, or even hurt their stock prices have fallen, can be described as "throwing good money after bad."

　　The same thing happened in Google and Lenovo, and Google know that loss of Motorola's cell phone business will drag down other business development, therefore, even if the original price of us $ 12.5 billion acquisition of Motorola mobility, only 2.9 billion dollars after it was sold to Lenovo. As to bear this burden of Lenovo mobile, how is now everyone is clear.

　　Then, even sell mobile phones businesses can help HTC to stanch losses, so this new business HTC desperate VR?

　　ABIResearch, according to research firm forecast shows that VR devices will grow rapidly in the next five years, a compound annual growth rate of up to 106%. Internationally, Google on January 13 this year, has just set up a virtual reality Department, hope to see Oculus to Facebook and its subsidiaries launched fierce competition.

　　But domestic VR industry is simmering, mirror of the storm since its release in September 2014 for the first generation of products by December 2015, shipments of over 500,000. Subsequently, TV plus, Tencent, millet, Baidu began layout VR, in varying degrees, position the VR-2016 development goals. In advance with the Giants and start-up companies, VR is expected to become the next outlet.

　　As for the HTC advantage in VR, mainly reflected in the VR equipment of two main factors on the display and delay, HTC Vive has some advantages--Vive depend on these factors is currently the foreign media to evaluate the best VR equipment. Meanwhile, in addition to the advantages of hardware, HTC partner Valve, which owns the half life and the well-known games such as Dota 2 works and the world's largest digital distribution platform Steam, with 125 million registered users. In other words, in addition to the advantages of hardware and content, HTC VR has effectively transformed the user base.

　　In this regard, the HTC Chairman Cher Wang said virtual reality and personal intelligent medical future new business is an important direction of development. Mobile Alliance Secretary General Wang yanhui of China also believes that HTC Mobile has no, but there is an advantage in virtual reality. "HTC should transition to sell the mobile phone business, to gamble on virtual reality. "

　　Finally, three years ago, Nokia at all puzzled, fans cried resolutely against the background of selling loss-making mobile phone business, and glory in telecommunications equipment and map services, and later sold to Germany auto maker BMW, Audi and Mercedes Alliance here map, but Nokia get huge gains of 2.78 billion dollars. And all this, are all derived from the arms of survival decisions.

　　Three years later, dying now HTC, VR harder in the short term, but potential is still bullish by outsiders. So, face the embarrassment of the mobile handset business, HTC is willing to give yourself a knife?

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Tags: mobile phone Science and technology