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Great Kitty and Sonic brand effort revealed

Sega Europe and Sanrio join forces for Sonic x Great Kitty.

Hello Kitty Silicone iPhone 6 Case with Chain Black

Sega Europe and Sanrio have partnered on a new kind collaboration between Sonic the Hedgehog and Hello Kitty case for a adorable and quirky fusion style enquired Sonic x Hello Kitty.

Sanrio will manage the licensing solution on a day to day basis, focusing on custom retail partnerships and distribution internet channels that cater to these fans.

Crucial key elements merchandise areas for the property will comprise of giftware, apparel and novelty solutions, with the target audience being girls advanced in life ten and up.

"Character cross overs have been a classic iphone 6 Hello Kitty case spin-off for years and our fans will be in search of the latest collaborations, " unleashed Paolo Casarini, licensing director over Sanrio. "We are sure that your project will soon create a new group fever. "

Sissel Henno, top of your head of brand licensing at Sega European, added: "We're looking forward to seeing any kind of line of quirky Sonic x Great Kitty merchandise on shelf. Each brands have avid followers that are always on the look out for collectables, and that we believe this offering will be a splendid fit. "

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