Marc Jacobs retreats to the mountains during summer eyewear campaign - Spostabile Commerce Daily...

Still beyond iPad mini Marc Jacobs case spring/summer 2014 spectacles campaign

U. S. fashion point iPad mini cover Marc Jacobs diverged from the popular sunny locales associated with sunglass efforts to stand out from the crowd.

Marc Jacobs filmed a model performing grinding tasks in the mountains while exercise its eyewear, showing a practical use for both its ready-to-wear and accessories lines. While this probably won't create a sense of fantasy to the collection, showing them in a humble method may help entry-level luxury consumers make your choice.

"I think that Marc Jacobs to be able to literally show that these glasses forces you to look and feel good no matter who you are or perhaps a what your style is, " claims Brittany Mills, director of the electronic marketing services at Mobiquity, New York.

"I think this video shows the rand name personality and shows that the collection System.Drawing.Bitmap anyone look fabulous while wearing some of the sunglasses, no matter where you are or what you are doing, " she said.

Milliseconds. Mills is not affiliated with Marc Jacobs but agreed to comment as an car industry expert.

Marc Jacobs did not send a message back by press deadline.

Marc Jacobs used social media to release its training videos, which is also posted on YouTube. On Tweet, the brand has kept up an actual stream of posts featuring it to ensure that consumers do not miss keep in mind this.

In the posts on both Twitter and Facebook, persons are invited to "the sunny edge of the mountain. "

The video, underscored by banjo music, begins getting close up shot of a model dicing wood. The camera cuts towards the farther away shot, and a seat comes into view.

Video still beyond Marc Jacobs' Sunny Side of an Mountain

In the next scene, the same process is feeding chickens grains with a Marc Jacobs handbag, inside of a different outfit and pair of frams.

After another outfit change to an actual sweatshirt and sequin-embellished skirt, at least 18 collects eggs. Later sequences demonstrate to her milking a goat, cleaning garmets by hand on a washboard, using a scythe to harvest and sweeping her forefront porch with a straw broom.

Television still from Marc Jacobs' Bright Side of the Mountain

At the end of it, night falls and the model sometimes appears reading a magazine in bed inside of a Victorian-inspired nightgown. She places some of the magazine on her bedside table, using the back cover facing up, implying Marc Jacobs' spring/summer 2014 movement with Miley Cyrus.

Video even so from Marc Jacobs' Sunny Arm of the Mountain

The model afterward places the sunglasses she appeared to be to wearing on top of the magazine and so extinguishes the candle she appeared to be to reading by.

As of press instant, the video had more than 5, 400 views on YouTube.

The brand provided a link to ecommerce within the information in comparison with the video on YouTube. There the consumer can browse and buy from the collection shown from a video, with a number of styles included in the campaign sitting at the top of some of the eyewear ecommerce page.

Marc Jacobs' tweets for this campaign take advantage of Tweet cards, including an embedded Youtube-video.

Twitter's new Web site cards are going to help luxury brands boost click through rates and steer viable around the world to useful content.

The acknowledgement cards allow users to preview an actual brand's Web site content directly on the woking platform. This development joins Twitter's broader package of advertising tools such as changed audiences that have been released in relatively great succession to gain an edge over suppliers (see story).

Choosing to shift from the normal color palettes and so settings for a given season may help differentiate a brand.

For instance, Italian loge Prada released a video partner across its Resort 2014 print movement that focuses on accessories to target around the world shopping during the holiday season.

The video, delete word released on Prada's Web site, termes conseillés more on the accessories than the impress campaign does by showing the lender in close-up. Filming video footage next to the still photos allowed Prada to showcase more of its products come up with would fit within a typical impress ad spread (see story).

Marc Jacobs benefited from a similar capability showcase a wide range of merchandise.

"Consumers will dsicover the video and likely share based merely on the nature of the content, " Ms. Mills said. "I am confident they will see a positive response as a result video that will turn into sales. "

Sarah Jones, editorial assistant at Luxury Daily, New York

Sarah Burt is editorial assistant on Attractiveness Daily, New York. Reach her available on sarah@napean. com

Like this article? Take out a free subscription to Mobile Trade Daily's must-read newsletters. Click here!

ShopStyle connects retail partners to on-the-go consumers

Tags: Marc Jacobs, cellphone, mobile commerce, mobile marketing

You may also leave a response, or trackback from your site.